S1 E10 · Practice Guide

The Signal Audit

Free companion workbook · Data Is Not a Substitute for Judgment

Waiting for perfect data is how obvious problems spiral into expensive ones. This guide is the companion to S1 E10 of Brave Proximity, where Marissa Green and Susan Page challenge the corporate tendency to use data as a shield against making hard decisions — and make the case for judgment and intuition as the critical leadership skills most organisations are systematically devaluing.

What’s inside

The Data Shield Check

1

Are you using data to make decisions — or to delay them? Three checkpoints to identify whether your organisation's data culture is driving action or insulating leaders from the discomfort of acting on incomplete information.


The Signal Inventory

2

What are the things people in your organisation already know — without a dashboard — that leadership hasn't acted on yet? A tool for surfacing the signals hiding in plain sight before they become the quarterly results.


The Judgment Framework

3

Four questions to apply when the data is incomplete, contradictory, or too slow. Structured judgment — not gut instinct — for the leaders who know something is wrong but can't yet prove it with a chart.


The Islands of Coherence Map

4

A canvas for identifying where small, clear, well-led pockets of your organisation are already doing the right things — and how to learn from them before trying to scale anything.

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← Listen to E10 — Ask Your People: Data Is Not a Substitute for Judgment