S1 E17 · Practice Guide
The Culture Heist Playbook
Free companion workbook · The Culture Heist
You don't need a mandate, a coalition, or a CEO who suddenly sees the light. You need one small move, done deliberately, done again, and done in view of the 25 people who were already waiting for someone to go first. This guide is the companion to S1 E17 of Brave Proximity, where Marissa Green and Susan Page make the case for the micro-heist — the small, repeatable act of intentional rebellion that, done consistently, becomes the culture.
What’s inside
The Heist Readiness Diagnostic
1
Three checkpoints to assess your terrain before your first move: the permission architecture, the status quo cost, and the visibility check. Not a reason to wait — a way to choose exactly where to start.
The Micro-Heist Menu
2
Ten specific, low-risk, high-impact moves across four categories — Meetings, Communication, People & Feedback, and Integrity & Accountability. No coalition required. Pick one and do it before Friday.
The Risk Continuum Canvas
3
A fill-in planning tool for plotting your next heist on two dimensions — risk to you and potential impact — plus the self-heist check for finding the place where you've most thoroughly bought into the system you're trying to change.
The System Architect's Audit
4
For the people who run the system rather than heist it. Three honest questions about the innovation gap, the rope fear, and the space you could create for employee-owned culture change — plus the Executive Cheat Sheet.